I recently designed a new identity system and d-mail series as a favor for my photographer friend, Heath Robbins. It received an honorable mention in the PDN photo self-promo awards. I focused on the uniqueness of his initials to create a focus for his food and lifestyle photography with each piece using a play on words ending in “H” and beginning with “R”. For example: LUNCH RUN or HIGH ROLLER. Heath was pleased with the results and the reaction it received from his clientele. The concept extended into a contest for “HR” phrases that attracted more than 500 entries, and a host of new website traffic.
Wednesday, January 27, 2010
Worth Reporting
I recently designed a new identity system and d-mail series as a favor for my photographer friend, Heath Robbins. It received an honorable mention in the PDN photo self-promo awards. I focused on the uniqueness of his initials to create a focus for his food and lifestyle photography with each piece using a play on words ending in “H” and beginning with “R”. For example: LUNCH RUN or HIGH ROLLER. Heath was pleased with the results and the reaction it received from his clientele. The concept extended into a contest for “HR” phrases that attracted more than 500 entries, and a host of new website traffic.
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